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Blog

Vinitaly - Another Love Story in Verona

Morgan Shepard

We recently attended the 49th edition of Vinitaly in Verona, Italy & experienced yet again Italy’s diverse & unique role as a true “wine & food nation”. Over 300+ wine appellations, 400+ grape varieties were available for tasting by 4,000+ exhibitors from Italy’s 21 regions.  Obviously wine is big business for the country as the industry registered 14 billion Euros in revenue in 2014 alone.  

Vinitaly was the perfect showcase for newbie’s like us; it was well designed, organized & professional. Over 2 days, we navigated from 1 region to the next; from Piemonte to Puglia with stops in Emilia Romagna, Toscana & Sardegna.  Our adventure included seminars on artisanal wines, agronomic practices & sustainability, tastings of aged cheeses, hand crafted chocolates & organic olive oils.  

As important as business, sales & net shipments are for the exhibitors, the winemakers & producers we met with were eager to share their individual stories; their unique history, their viticulture & innovation in viniculture techniques. What impressed us most was not only genuine passion & pride, but a sincere respect for their vineyard & a true love of their land-expressed in every glass of wine we tasted.  We can’t wait to go back next April!